Jimmy Szczepanek

Principal

I’ve spent nearly 30 years in leadership roles at global public relations agencies working on the world’s most recognized brands. I helped transform almonds into a go-to healthy snack, launched affinity-shaped chicken nuggets for Tyson (yes, football teams!), introduced a CSR program for the National Honey Board called Honey Saves Hives (still running strong), and brought Sour Patch Kids and Snapple together for a buzzworthy brand collab.

From global campaigns to scrappy launches, I know how to find what makes a brand special and turn it into messaging that moves people. What sets my approach apart is the blend of creativity and strategy. I tap into persuasion theory to build communications plans that don’t just sound good—they’re designed to get a “yes.”

When a project calls for it, I engage trusted and experienced collaborators to support with influencer marketing, media training, speechwriting, and media strategy—so you get the right expertise without the overhead.

I’m quick to plug into teams and projects, whether it’s a full-scale launch or fractional support. No handholding required—just clear thinking, fast execution, and a focus on results.